What the sheet looks like (sample)

Campaign: Auto - Dog Beds · Ad group: Auto

NEGATIVE EXACT (spent, never sold, 60 days)
dog bed cover · 212 clicks · $96.40 · 0 orders
cat bed · 88 clicks · $41.20 · 0 orders
dog crate · 61 clicks · $33.80 · 0 orders
dog bed for cars · 44 clicks · $22.00 · 0 orders

NEGATIVE PHRASE (a whole family of bad terms)
cover
cat
crate

ABOVE TARGET ACOS 30% (sells, but too dear; bid down or negate)
dog bed washable · $84.00 spend · $420.00 sales · 20% ACOS · keep

MOVE TO EXACT (sells well; give it its own campaign)
orthopedic dog bed large · 38 orders · 16% ACOS
extra large dog bed · 27 orders · 21% ACOS

Stops about $193 of wasted clicks per 60 days in this ad group.

Paste-ready list (sample)

Negative exact:
dog bed cover
cat bed
dog crate
dog bed for cars

Negative phrase:
cover
cat
crate

Why it is built this way

Zero-order terms with real spend are the safe cuts. Phrase negatives catch the whole family (every "cover" search) so new variants cannot leak spend. Brand and main terms you list are never negated. The sheet shows the money behind every line, so you can disagree with any of them.